Earn Money with Affiliate Programs and Business Opportunities Online: For correct SEO Ranking
Showing posts with label For correct SEO Ranking. Show all posts
Showing posts with label For correct SEO Ranking. Show all posts

Monday, December 11, 2017

How Content Marketing Plays Into SEO (and Vice Versa)

Content and SEO go together so well, it seems almost frivolous to talk about them separately. However, there still seem to be a wide variety of businesses and even marketing experts that believe these silos don't really have a lot in common. After all, an Altimeter study cited by Curata found that 30 percent of marketers don't have a consistent or integrated strategy, meaning that they have siloed their different areas of marketing.

This can hinder productivity, communication, and improvement. When marketers have worked together on an integrated strategy, the majority of content creators have cited SEO as one of the aspects of marketing that has had the biggest impact on their organization's bottom line. Below are some of the ways that content and SEO influence one another to create better content, search visibility, and an overall more effective online presence.

Good Content = Better Search Visibility
As search engines continue to refine their algorithms for indexing and displaying content in its search results, the need for high quality content to display for user searches has become even more crucial. As more and more content is created each day, the only way to stand out amongst those who create useless content is to focus on creating high quality, useful content that gives users what they are looking for. Yoast lays out its case for why the quality of content affects SEO. Its main points are this:

1. It provides better user comprehension, e.g. it gives them what they are looking for
2. It lowers the bounce rate, which is something search engines monitor
3. It creates more trust in the website, which may lead to more inbound links and return traffic, both of which are relevant to SEO

4. It leads to more social media shares, which some SEOs believe has some sort of impact on search (though search engines haven't directly confirmed this correlation as of now).
In addition, making sure your past content is still useful to the reader has SEO benefits as well. Because of Google's "freshness" ranking factor, updating content to make sure it's as relevant and up-to-date as possible has long-term SEO benefits. SEOs have long known about Google's interest in the dates of content. It was first introduced in 2003 with Google's patent on information retrieval based on date. Then, in 2011, more information came out about the "freshness" ranking factor as part of the algorithm and how content recency affects content's place in search engine result pages (SERPs).

Content Teams Need to Automatically Optimize Content
Another reason why content is reliant on SEO is because the best content is already created and published with SEO in mind. Cross training and collaboration between content marketers, creators, and SEOs is crucial because in order to be most effective, they should all be using one another's skills in their jobs. As content creators write and upload posts, they should be following all SEO best practices, including properly optimized titles, headers, and backend HTML formatting to make it easy to read by both the user and the search engines.

If content marketers don't know the basics of SEO, they stand to create content that isn't as successful as it could be. What's more, by handing these SEO basic tasks off to someone else instead of doing these tasks as they are creating content, it may cost other employees more time that they could be spent doing something more productive.

Along the same lines, SEOs that don't have the best content writing skills won't be as affective as those who do, as some of their role does deal with optimizing content pages, writing meta titles and descriptions, and testing call-to-actions or other elements on pages. SEOs don't have to be writing experts, but being able to understand basic grammar and persuasive writing in business can go a long way to better site content.

Content Types Need to Be Identified Correctly
Another aspect of as-you-go content optimization that works directly in tandem with SEO is better content identification. This includes schema markup and alt attributes for images.
Schema markup not only identifies important site attributes to search engines (such as a company's phone number, operating hours, and business type), but it can also be used to properly catalog content. Some of the common schema markups businesses or publishers should be using for their applicable content includes recipe and event markup.

When used properly, there is a correlation between schema use and a greater chance of higher SERP positioning, inclusion of featured snippets, and knowledge box appearances. According to a study cited by Kissmetrics, proper schema leads to up to four higher positions in search results compared to websites that didn't have schema at all.

Besides schema, content creators should always add alt attributes in images, as this helps make the web more accessible and lets search engines better catalog images for image search.
Search Data Can Be Used For Content Ideation
As your content is better organized and more identifiable to search engines, it often leads to more data, which causes a reciprocal effect for SEOs and content marketers. As mentioned on Search Engine Watch, how people find your website is invaluable information for both SEOs and content marketers.

For SEOs, it helps them identify their top referral sources, which can impact strategy and help identify areas of improvement (e.g. tweaking landing pages to better address top referral sources). For content marketers, reviewing what phrases the company website ranks for, as well as monitoring search data, they can craft a better content strategy.

Regularly reviewing internal site searches, as well as common industry searches (using a tool like Answer The Public), can help content marketers come up with content ideas for blog posts, podcast episodes, webinars, and explainer videos. By knowing exactly what your target audience is looking for, you can craft more niche content to answer their queries.

By working together to create highly optimized content ahead of time, SEOs and content marketers can more easily get more visibility for their content. This leads to more traffic, leads, and referral traffic. As the cycle continues, integrated teams can use search and site data to continue to create content users actually want to read, which makes search engines more likely to include it in search results.

Wednesday, August 16, 2017

Simple Strategies That Will optimize your blog For correct SEO Ranking

 As many already know SEO or Search Engine Optimization has been so important in recent years, particularly in the development and improvement of search engines rank their sites are looking for. Web designers especially now that more responsibility for web sites, which are coded to the standards and the search friendly. If is hung on the Internet, and we got a little breeze in the SEO 
updates, you can have up to the optimized Web site; you stand a better chance of being results and more profits and ranking in the search engines.

There are millions of users in the blog world. You should follow the following tips for better advertisement of your blog to gain more readers.

Make Sure Your Blog Pings Google with Every Post 

If you are using a popular blogging or content management software such as WordPress, then it will come with a built-in feature called pinging. This may seem like a strange word if you have never heard it before, but a ping is when your blogging software will automatically notify the major search engines that the content on your blog has been updated. It is important to enable this feature, because when you do, then every post should automatically be listed in Google blog search.

Give Every New Post a Relevant Title and Keyword Tags 

The single most important part of every post on your blog is the title because this is what your readers will use to determine in a few seconds whether or not they 
want to keep reading. By reworking your titles to make them catchy and
attention grabbing, you can get more visitors from Google blog search because
people who are scanning the links will be more likely to click on yours. 

It is also important to include as many relevant tags as possible because this is
what the search engines will use to try and determine what your blog post is about and where it should show up in the search results. 

Post Original Content to Your Blog on a Regular Schedule 

Posting new content regularly on your blog, such as on the same day every week, is an excellent way to get repeat visitors who will visit your blog over and over 
again in anticipation of new content. This is also a perfect way to make sure
that your posts will be listed prominently in Google blog search since every
post within the blog search engine has the date which it was posted. 

Write Good

So always post something meaningful on your blog and also frequently. Because then readers will show some interest in your blog and your blog will get more and more hits. That means your blog will come in search engines like Google and Yahoo when users will search.

Respond to Comments

Commenting is a simple and easy way to increase traffic to your blog. Always respond to the comments posted by readers to show that you value their opinions. This will help you to gain their trust. Always try to take them into a two-way 
conversation. Comment on other blogs in addition to URL of your blog to
generate more and more traffic.

Search Engine Optimization

Whenever you post, always remember to optimize your pages for search engines to find them. Use relevant keywords related to your post. Never write too many 
keywords, this may confuse search engines to find appropriate article.

Participating in Forums
To increase traffic to your blog and your knowledge, you should join forums where you can show your skills to make new technical friends. There you can also post links to your blog.

Add Share Buttons
Facebook, Twitter, Digg, etc. are few popular social media sites and very easy way for advertisement of your blog. There are plugins available to add 'share' buttons to your blog. If readers show interest in your post, they would like to share it with other friends also. So it is easy for them if there are share buttons 
on your blog.

Many internet marketers and bloggers will focus on their search engine listings 

within the regular search engine results pages, but not all of them focus on
optimizing their content for Google blog search. You can be sure that your posts are being displayed within the blog search as well as the regular search results.

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