Affiliate Business Opportunities and Marketing.: Micro weblog advertising and marketing set to take off in China

Saturday, June 9, 2018

Micro weblog advertising and marketing set to take off in China


Sites like Sina Weibo, China's largest micro-blogging site,  have been quick to capitalize on the void left through the blocking off of Twitter by using the chinese language government.

Projections indicate that there could be practically a hundred and fifty million micro blog users within the country by using the end of next yr.  This fact has been picked up by means of several essential multi-nationals like Nokia, Dell and China's own Lenovo who're already seeing the advantage of micro blogs as an promoting platform and are using them to advertise their items.

One instance is Nokia's October information briefings that were held fully on social networking websites, principally in micro running a blog capabilities. Micro-bloggers may wear a 3D eyepiece to watch Nokia's online 3D promotion video and have interaction with the company via its micro blog on Sina Weibo,

"Micro blogs provide a brand new device for us to have interaction with our knowledge patrons here in China,"  Yang Weidong, head of advertising and marketing for Nokia in China.
in accordance with Nokia, as a minimum 400,000 users 'attended' this on-line experience wich resulted in additional than 1,000 orders for Nokia's N8 smartphone making the experiment a success for the company.

Another international company eyeing the knowledge for micro weblog marketing is US laptop brand Dell which has already run a hit campaigns on Twitter in the united states and has now installation its personal micro weblog on Sina Weibo that has received "hundreds of thousands" of visits and responses from chinese micro-bloggers.