Affiliate Business Opportunities and Marketing.: Ex-techie to a sought-after name within the foodosphere, this baker and blogger rewrote her recipe for success

Sunday, January 21, 2018

Ex-techie to a sought-after name within the foodosphere, this baker and blogger rewrote her recipe for success

well-known meals blogger and food advisor Monika Manchanda traded in her ascent up the corporate ladder for a baking studio and chef's hat, turning her #PassionToPaycheck.

'There is not any love sincerer than the love of food'. Going through the droves of individuals who've chucked their completely smartly-paying jobs to birth that café, take part in that cooking display on television, or turn into a food stylist for a niche viewers, mentioned English playwright George Bernard Shaw seems to have commonly used what he become speaking about.
One of these is Monika Manchanda, who gave up a profitable eleven-yr IT profession to chase her

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culinary dream. these well-known with the Make money with a blog Indian food blogging scene would know Monika because the identify at the back of the immensely generic Sin-a-Mon tales. She's also plenty-in-demand domestic baker, a recipe developer, a sought-after food consultant, and a mother to a younger son. Her days are stuffed with workshops, panels, television appearances, meals trails and journeys. regardless of having a full plate, she manages to achieve that excellent steadiness for a satisfying life, similar to in any of her recipes.

From loving food to creating it her vocation
Armed with a master's diploma in computer applications, Monika started her working existence as a application developer, writing code, and at last leading a group unfold across the globe. She loved the work and the challenge of managing tasks and americans, working at groups like Intel, Nortel Networks, and Wipro. In 2008, when the division she turned into working for became got, a suggestion of a voluntary buy-out compelled her to take a damage. "i was exhausted, had a baby at home, and was working throughout assorted time zones; so the offer got here at the appropriate time for me," she reminisces.

Little did she understand then that what turned into meant to be a short ruin of a number of months would ultimately turn into her existence's calling. With time on her palms and in need of an entire reboot – mentally, physically and spiritually -- Monika grew to become to what she adored optimal: food. She begun experimenting in her kitchen. Having been an lively blogger chronicling her personal lifestyles and travels considering that 2003, it become handiest herbal that she once once again turned to the medium to share her passion for food. From a weekly update referred to as Friday Feast, soon the frequency of her blog posts elevated directly in proportion to her experiments within the kitchen. And the readership multiplied, together with the appreciation.

The importance of teaching oneself
Monika had always loved baking, so she completed a three-month baking direction to improve her talents and be trained new concepts. family unit and pals lapped up her new creations, which encouraged to take on a few casual orders.  "soon, through be aware of mouth, I obtained my first actual gig – supplying muffins on a regular groundwork to a café. And here I discovered myself at a crossroads, considering that i used to be nonetheless considering of returning to company existence, and saw this as a destroy."
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She offers a fair amount of credit score to the Sheroes (then called Fleximoms) 2d chance programme for assisting her make the decision. at the conclusion of both day-programme, she decided to focal point on food and baking. "They (the organisers) observed my passion for and pastime in baking came across strongly in the discussions with them," she chuckles.
For the following couple of years, she conducted baking workshops, undertook orders for people and corporates and set about setting up herself on the Bangalore meals scene. "I all the time trust that it is important to maintain educating oneself, with the intention to learn and grow. So, I enrolled in a web Science of meals path from Oxford college (UK)." A two-half direction, Monika completed each and delivered extra equipment to her arsenal.

Moments of doubt
however in 2013, after five years of being a home baker, Monika found there was little scope for growth, and "the funds turned into also a pittance, nowhere close a company profits", so she went back to interviewing for full-time corporate jobs. "For the primary few years individuals, including spouse and children, did not take me severely and notion i was indulging in a interest and doing 'time-flow', no longer in view that my work with meals as a true career," she says.

All this turned into compounded by the guilt of now not being an equal contributor within the marriage and residential. "It become a major combat for me, mentally and emotionally – no longer bringing within the bread and butter as I had executed when working in tech," she says. A supportive husband and getting more time along with her young son are what kept her going. "The sluggish preliminary years gave me the time with my son which i'd in no way have received if I had remained on the same corporate trajectory, and that i had been in a position to share my passion for cooking with him."

The step forward
just as Monika was on the grounds that heading back to the cubicle life of convention-calls, spreadsheets, and coding, she bought her first probability as a food consultant for the dessert component to a quickly-to-open resto-bar. She loved the event of food trials, menu creation, and recipe development, and this become adequate for her to push aside any suggestions of returning to full-time company Blogger make moneywork. in the four years seeing that, she has worked on a number of assignments for menu consulting for resto-bars, cafes, and eating places. Her blog is also monetised, bringing in manufacturer associations and including to the alternatives coming her manner. With over 42,000 views a month and confirmed money owed throughout social media (fb, Instagram and Twitter), the weblog has develop into her calling card.

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She attracts on her previous company journey and discovering  to enhance her competencies, "specifically my documentation, negotiation, and organizational abilities, which I put to first rate use in food consulting and recipe creation," she says.
A Bawarchi no more!
With repute came vindication. "It does think decent to have vindicated myself – to prove that it's now not only a activity but a true, paying career." the primary large article on her in the Sunday version of The times of India become a unique moment. "It became the entrance web page of the Sunday times! That day my fogeys modified their minds about me being a bawarchi!" This turned into a pivotal second and the starting of many greater appearances within the media.

She continues to pop up in newspapers fairly regularly, and infrequently on television too. She seemed in an episode of the cooking show Spirited Traveller on Fox lifestyles, the place she took celebrity chef and restaurateur Kiran Jethwa to a few Bangalore's hotspots, and also cooked with him.
"I actually have met and interacted with some spectacular chefs, including famed judges on MasterChef Australia. I get to indulge my passions for meals and commute, and i love my work," says Monika
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Godrej Nature's Basket (with whom she also does workshops), Kissan, India Gate, and Kellogg's have all became to her for brand associations involving their food items; in the case of Kissan, setting up babies's faculty lunch container recipes and taking pictures movies. Monika has been associated with manufacturers reminiscent of Philips, JW Marriott and old Kent on campaigns around appliances, and travel tips. She changed into even a part of an Amazon Kindle advertisement – featuring her as a blogger and avid reader.

briefly, she has managed to efficiently make #PassionToPaycheck her reality. while it wasn't handy for her to make that start of faith and trust her gut in the face of negativity, she persevered, now not something that every person does.  "I've heard that i am an inspiration – I don't understand how to react to that because I just saved putting one foot in front of the other," she shrugs it off, casually.