Earn Money with Affiliate Programs and Business Opportunities Online: AI Will Refine The Way Businesses Look At Content Marketing And Build Strategy

Thursday, December 21, 2017

AI Will Refine The Way Businesses Look At Content Marketing And Build Strategy

"Artificial intelligence makes machines intelligent, and intelligence is that quality that empowers a unit to function in accordance to its environment" said Nils J Nilsson, one of the founding researchers in the field of AI.
A Forrester study shows that 3 out of 5 (60%) retail and e-commerce firms expect to implement AI marketing technologies within the next 12 months. Overall, 79% of all companies that took part in the survey believe AI technology will shift market dynamics toward more strategic work, such as audience segmentation, product improvement, and incentives.
AI will will raise more efficiency (86%) and effectiveness (86%) of the marketing team, owing to better customer interactions, precisely empowering marketers to emphasis on value-generating strategy as AI automates the time-costly tasks (82%).
In the current dynamics, 72% business leaders termed it a "business advantage". AI will replace repetitive, menial tasks, such as paperwork (82%), scheduling (79%), and timesheets (78%), a research by PWC indicates. The research further indicates, these AI-powered solutions will have biggest impact on their business.
As indicated in the image below:
AI powered solutionsImage Source: cmo.com
A similar research by Gartner indicated by 2025, the artificial intelligence market will pass $100 billion mark. By 2018, "customer digital assistants" will identify customers by face and voice across channels and partners. 45% of the fastest-moving tech-firms will "employ" more smart machines and virtual assistants than people by 2018.
artificial intelligence revenueImage Source: tractica.com
The stat shows the size of the AI market worldwide, from 2016 to 2025.
Here's a brief of how forward-thinking brands are already using AI in marketing:
Use of AI in marketing
AI has a myriad range of applications in marketing: content curation, to SEO, to email marketing etc. Different tools are being used by companies—not only to make human marketers' lives easier, but to relay them for time-consuming repetitive tasks.

  • Website Design AI assists online marketers in numerous use cases—right from the launch of marketing campaign—including website building.
    Molly is an AI website builder that can build websites at a fraction of the time and cost.
  • Content Creation Did you know? The Associated Press and Forbes uses Wordsmith and Quill to create clickable news content. They generate unique written content that reads like a human wrote it.
    Then Hemingway App's AI engine can raise readability and do formatting to a writeup.
  • Content Curation Brands like Netflix and Amazon leverage on AI recommendations to make sure a customer never leaves the app. IBM Watson can map consumers behavior provide curated content accordingly.
    Under Armour is an app/service that sits on data from IBM Watson to customize electronic mail it directs to its app users.
  • Search AI powers online searches and search engine optimization–Google's RankBrain.
    Virtual Assistants – Amazon Echo, Google Home, Apple's Siri, and Microsoft's Cortana make online searches with a couple of voice responses.
  • Marketing Automation AI lets popular brands customize their email marketing campaigns on the basis of customer likings and behavior to engage them more and—hopefully—persuade them to convert or buy something.
    Boomtrain runs targeted email campaigns based on prior interactions receivers have had with content.
    The AI lets sending customized content based on each recipient's lifecycle stage via email, texts and push-notifications.
  • Social Media The number of social media users is in billions today and advertisers are keen to gain on rising social media's popularity. However, not every advertiser is a good advertiser.
    Facebook, Instagram, and Twitter allows its users to hide ads they are disinterested in and accordingly customize the user experience and allow promoters and editors with more audience insights on the platforms.
    Facebook uses AI to lessen and avert websites from sharing content sad user experience.
  • Images Millions use Snapchat, Facebook and Instagram, not only for person-to-person (p2p) communication, but also by brands for brand-to-person communication trying to connect with audiences on a more reliable and individual level.
    These platforms rely upon neural networks to recognize images and even recognize shapes and faces of its users to give them exceptional and hilarious experiences.
  • Advertising Google AdWords relies largely upon AI for ad placements and driving your paid campaign. AI Advertisers can automatically bid for the lowest possible cost per click (CPC) to capture traffic from Google results.
    AI – named Albert – can take over entire advertising campaigns. Albert will handle everything from bidding to management, and integration to execution of campaigns across platforms–from electronic mail to search engines, to social media.
    Using Albert, Harley-Davidson of NYC could raise their sales volume threefold. Albert is the reason behind Harley's 40% sales growth and 566% website visits growth.
  • Chatbots WhatsApp, Facebook Messenger, and Slack are the most popular chat apps on the planet and their scope is not confined to mere person-to-person communication. Brands are the newest entrants and chatbots are what make them communicate with their followers.
    GrowthBot is a chatbot that answers marketing and sales professionals' FAQs—without them having to hunt down the information deep inside Google lanes.
  • Sales Handoff And finally, once marketers have positively shaped content that generates leads and is ready to work with a salesperson, AI can assist with the handoff process.
    To be effective today and fine in the future, marketers must leverage their chief asset: data. However, investigating that data and responding to it in real time doesn't scale.

  • Artificial intelligence marketing is the solution, and from the gains the early adopters are achieving, the message is obvious: It no longer matters if you believe in AI. The gauntlet now is about the speed at which companies who have lagged in their acceptance of AI are able to catch up with those already in the process of implementing AI into their marketing strategies.

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