Affiliate Business Opportunities and Marketing.: 24 Questions to Help You Kickstart Your Content Marketing

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Monday, December 25, 2017

24 Questions to Help You Kickstart Your Content Marketing

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Photo Credit: Emily Morter via Unsplash
Writing isn't hard for me anymore. Years of practice have helped me get out of my own way.
Beyond practice though, another huge timesaver is having a list of topics I want to cover.
Those topics range from stories, experiences, and beliefs that form the foundation of my business philosophy to questions submitted by regular readers.
For example, one project taught me that some clients don't care about quality as much as I do. And Joanie wanted to know about more networking opportunities.
Do you have your own Table of Contents?
Think of a common challenge that your clients face. A freelance designer might write a series of blog posts about vetting and hiring designers and twelve things to do before you change your logo.
By planning out in advance your topics or strategy breakdowns, you eliminate guesswork. Guesswork is friction, and the more friction you remove from your blogging and content marketing, the higher the likelihood that you stick with it.
My advice?
Steal the twenty-four questions that I ask my marketing clients. Most of them don't believe they're good writers, don't know what to write about, or don't have time to write.
To kick off their content marketing, we use these questions to develop a Table of Contents and set the course for their content production.
24 Questions for Developing Your Own Table of Contents



  • What are your strengths?
  • What is your unfair advantage?
  • What do you want to be known for?
  • What are the hidden benefits of working with you?
  • What surprises people the most about working with you?
  • What must someone believe in order to do business with you?
  • Who or what do you want your clients to become?
  • What stories do you often tell to illustrate a business principle?
  • What advice do you give all the time?
  • What do you find yourself saying over and over again, like a broken record, both to people at your company and to your clients?
  • What is your business philosophy?
  • What is the one thing you wish you'd known before…
  • What are your frustrations with your industry?
  • What are potential clients' frustrations with people in your industry?
  • Brainstorm five how-to posts that could introduce clients to how you think and work.
  • 7 questions you must ask before…
  • 17 things you must do to [blank]…
  • What questions do your clients ask most often? Brainstorm a list of 20.
  • What are your go-to resources that you recommend all the time?
  • Brainstorm 2–3 strategies that you use with clients. Strategy breakdowns — "Here's exactly how I help my clients with…" — make excellent sales tools.
  • What are specific ways you have helped your clients or customers succeed? Jot down a list of potential case studies or success stories.
  • What are the most common mistakes that people make when they try to do what you do for your customers?
  • What are the hot buttons in your industry? What opinions or ideas are the most controversial?
  • What do you believe about business that most people don't?

  • Yep. That's it. No fireworks show.
    In all seriousness though, if you take the time to answer these questions, identify ripe topics, and actually write relevant posts, then you will be way ahead of the curve.
    In fact, the only reason you're reading this post is because I made a commitment to write at least one post per week for twenty-four months, or ninety-six total posts.
    At this point I have written closer to 150 posts.
    You can use blogging to get new posts, but like most marketing strategies, thought leadership only works if you keep showing up.
    Want more blogging prompts that don't suck?
    I have already touched on one of the most common writer's block busters: prompts. If you want a free, 7-lesson course called "Blogging Prompts That Don't Suck," then click this link to share your name and email address.
    You'll really like the questions and ideas that I have curated

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